Anthony Edwards Talks Trash in New Adidas Ad — And His Numbers Back It Up
Edwards roasted LeBron, LaMelo and Jalen Brunson in a two-minute spot. He's coming off a 28.8 PPG, 44.1 FPTS/G season (2025-26).
Down 10.8 FPTS over last 5 — grab the dip before it corrects.
- Edwards: 28.8 PPG, 44.1 FPTS/G in 61 games (2025-26)
- Career-best 48.9% FG, 39.9% from three last year
- Our rank: #15 overall, #7 among guards
- Form dip: -10.8 FPTS vs season avg last 5 games
- Adidas AE 3 shoe hits shelves Sept. 18
Anthony Edwards dropped a two-minute Adidas ad on Sept. 17 to launch his AE 3 shoe, and he spent most of it roasting the rest of the league — LeBron James for landing in Philadelphia instead of Minnesota, LaMelo Ball for his driving record, and even Jalen Brunson's father. It's all bravado, sure. But the guy talking has the résumé to back it up: 28.8 points per game last season (2025-26), a career high, on 48.9% shooting from the field and 39.9% from deep.
For fantasy purposes, that translated to 44.1 fantasy points per game across 61 games — good for our #15 overall rank and #7 among guards heading into 2026-27. Edwards closed the ad promising he'll be a champion soon and warning that when he laces up the AE 3, "it's over" for everyone. Trash talk sells shoes. The stat line sells the second-round pick.
The Roast, Decoded
Edwards took his sharpest jab at James, joking that the four-time champ chose Philly because his knees couldn't handle Minnesota's cold — before pivoting to a barber joke aimed at James and 76ers wing Jaylen Brown. He also welcomed new backcourt mate LaMelo Ball to the "Twin Cities," needling Ball's February car accident in Charlotte and swearing off carpools. The Brunson bit landed too: Edwards warned that anyone on the court is fair game this year, even an assistant coach's son.
The subplot that matters for your roster is Ball. Minnesota traded for him in July, and the two have reportedly been working out together. A healthy LaMelo running the point next to Edwards could shift usage and assist distribution in Minnesota — worth monitoring closely once preseason usage patterns emerge in October.
The Fantasy Angle
Here's the thing the ad won't tell you: Edwards limped into the finish. Over his last five games he averaged 10.8 fantasy points below his season mark, a real dip that's dragged some of the shine off his early draft-board buzz. That's opportunity, not a red flag — the shooting splits and volume are elite, and the LaMelo pairing gives him a legit second creator for the first time.
The move is to buy low. If a manager in your league is spooked by that late-season slide or worried about Ball eating into his numbers, pounce. Edwards is a top-15 asset with a career trending straight up, and everything he said in that commercial suggests he knows it. Draft him as a foundational guard and don't overthink the noise.
